Add-On Services
Our Skills
The Skywater Media team has a wealth of skills and expertise that can help your local business or professional consultancy grow. We integrate all of these skills to create a comprehensive strategy that is tailored to the unique needs of your business.
Our goal is to help you grow locally and/or globally, wherever you are, and we are committed to doing so by providing you with the best service and support possible.
"Marketing is the generous act of helping others become who they seek to become."
Seth GodinSearch Engine Optimization
Local and global SEO helps your business position products and services to local prospects and customers searching for them online.
Our SEO service includes a Local SEO Audit of your business followed by the implementation of SEO best practices to help your business improve organic traffic from searches being performed by customers in nearby areas.
Advertising
Digital and offline advertising are both great ways to reach a large audience and target specific demographics. We help you get the most out of your marketing budget by harnessing the power of both marketing avenues. These include:
- Google Ads
- Social Media Ads
- Radio
- Postcards
- Magazines
Brand Strategy
We help you create a brand and brand strategy that differentiate you from your competitors and establishes you as a strong local authority in your industry. We get your unique business identity and image ready to be consistently communicated to the public. This service can include:
- Visual Assets
- Brand guidelines and Messaging
- Ideal Target Client
- Mission, vision, purpose, and values
Website Design
A visually stunning and user friendly website, that incorporates conversion strategies, can empower the growth of your business as it reaches and converts more customers, and increases your visibility and credibility in your local area.
Marketing Plan
Your Marketing plan is a crucial roadmap for your business. By having a marketing plan, your local business can measure its progress over time and make adjustments as needed. We develop this roadmap with the strategies and tactics that achieve your specific marketing goals.
Social Media Marketing
Social media marketing reaches a large and engaged audience. Our social media campaigns are tailored to your target audience to deliver results. By using social media marketing, your businesses can build relationships with potential customers and retain current customers.
Email List
Even when you run a physical business, online marketing is essential to seeing it grow, and a strong email list can be the most valuable asset for your business’s digital marketing strategy. We create a list building funnel for you that includes copy, automation, A/B testing and a lead magnet that will attract your ideal client.
PR
PR ensures your brand is portrayed in a positive light and that this positive image is shared with the right audience. We create a PR strategy that targets local publications to prioritize coverage throughout your local community.
- We have access to journalist databases
- We issue press releases
- We create a media kit for you
Video Production
Video is a powerful medium for your local business. There are endless ways to use video to market your services or products. Prospects and customers respond well to video content, which translates into concrete results.We provide professional and affordable, start-to-finish packages for all of your video needs.