Marketing Training
Marketing Training
with Nayyan Chandler
I’m excited to offer both one-on-one and group classes in digital marketing. In my one-on-one sessions, I’ll work with you personally, tailoring each lesson to your unique needs and questions. It’s a great way to dive deep into specific areas you’re interested in, at your own pace. We can really focus on what matters most to you in your learning journey.
For those who prefer a more collaborative learning environment, I also offer group classes at special group rates. These sessions are not just about learning from me, but also from each other. It’s a friendly, interactive setting where we can share ideas, experiences, and grow together. Plus, it’s a fantastic way to meet other people who are just as passionate about digital marketing as you are!
Additionally, for aspiring freelancers, my “Freelance Digital Marketer Launchpad” program is the perfect stepping stone to transform your marketing skills into a lucrative freelance career, blending practical business strategies with in-depth digital marketing knowledge.
Marketing Mastery 101
Introduction to Digital Marketing
MT01 -Marketing Overview
We’ll start with a primer on digital marketing, exploring why it’s crucial in today’s business world. You’ll learn about different digital channels and how they contribute to a brand’s overall success.
MT02 – Digital Audits
I’ll guide you through evaluating a brand’s current online presence, identifying strengths and weaknesses. We’ll look at websites, social media, online marketing strategies, and online reputation, and discuss how to craft an improvement plan.
Content Production Mastery
MT03
Graphics Creation
This section will teach you how to design eye-catching graphics for Social Media, Branding, and Collateral that resonate with the target audience. We’ll cover basic design principles, tools, and tips for creating visuals that align with brand identity and message.
MT04
Video and Reel Production
You’ll learn the essentials of video creation, from scripting to shooting and editing. We’ll focus on making videos that engage and tell a story, whether they’re short reels for social media or longer content.
MT05
Copywriting Skills
Effective writing is key in digital marketing. This part will cover how to write compelling website content, persuasive ad copy, and engaging social media posts. We’ll explore AI tools and techniques to capture attention and communicate clearly.
Advertising and Analytics
MT06
Facebook Ads
I’ll provide a comprehensive guide to creating, managing, and optimizing Facebook ad campaigns. You’ll learn about targeting, ad formats, budgeting, and measuring success.
MT07
Performance Analysis
We‘ll cover how to use analytics tools to track and interpret the performance of your digital marketing efforts. This includes understanding key metrics, analyzing data, and making informed decisions to improve your strategies.
Essential Marketing Strategies
MT08
Funnel Building
Learn how to create marketing funnels that effectively lead potential customers from initial awareness to final purchase. We’ll explore different stages of funnels and strategies to optimize each step.
MT09
Social Media Management
Discover tactics for effectively managing and growing a brand’s presence on social media platforms. We’ll cover content planning, community engagement, and brand voice consistency.
MT10
Brand Creation
This section will dive into developing a strong brand identity, including tips on choosing the right name, logo, and messaging that aligns with your business values and audience.
Web Design and Development
MT11
WordPress and Wix Training
I’ll provide step-by-step instructions on building websites and landing pages using WordPress and Wix. This includes selecting themes, customizing layouts, and adding functionality.
MT12
Design Principles
Good design is more than just looks; it’s about user experience too. We’ll discuss essential design principles to make your website both beautiful and user-friendly.
Freelance Success Blueprint
This is a straightforward, action-focused program designed specifically for new marketers ready to kickstart their freelance careers. This program is your practical guide to transforming your digital marketing skills into a thriving independent business. We’ll cover everything from crafting compelling content and effective social media strategies to setting up your freelance business essentials.
You’ll learn not just how to market like a pro, but also how to attract clients, manage projects, and handle the ins and outs of freelance work. If you’re eager to turn your passion for digital marketing into a successful freelance venture, this is the perfect starting point for you!
1. Setting Up Your
Freelance Business
FB01
Business Fundamentals
Understanding the basics of setting up a freelance business, including legal considerations, registering your business, and basic accounting practices.
FB02
Creating a Business Plan
Steps to develop a clear and concise business plan that outlines your services, target market, pricing strategy, and financial projections.
2. Branding and
Positioning Yourself
FB03
Personal Branding
Crafting your unique personal brand that reflects your expertise, values, and unique selling proposition.
FB04
Niche Specialization
Identifying and focusing on a specific niche within digital marketing to differentiate yourself and attract the right clients.
3. Effective Marketing
and Networking
FB05
Building an Online Presence
Strategies for creating an impactful online presence through a professional website, portfolio, and social media.
FB06
Networking and Building Relationships
Techniques for networking, both online and offline, to build relationships and collaborate with other professionals.
4. Client Acquisition and Retention
FB07
Finding Clients
Tactics for finding and attracting clients, including leveraging job boards, social media, and content marketing.
FB08
Client Management
Best practices for managing client relationships, communication, and expectations to ensure ongoing satisfaction and repeat business.
5. Pricing and Financial Management
FB09
Pricing Strategies
How to set competitive yet profitable pricing structures for your marketing services.
FB10
Managing Finances
Tips for managing your income, expenses, and taxes as a freelancer.
6. Scaling Your Freelance Business
FB11
Growth Strategies
Exploring avenues for scaling your business, such as hiring subcontractors, offering new services, or passive income streams.
FB12
Time Management and Productivity
Techniques to manage your time effectively, balance multiple projects, and maintain productivity as your business grows.
7. Continued Learning
and Development
FB13
Staying Current
Strategies for keeping up-to-date with the latest trends and developments in digital marketing and freelancing.
FB14
Professional Development
Importance of continuous learning and development, including courses, certifications, and attending industry events.
Call or Text 760-895-1595