Consumers are turning to social media more than ever to explore what brands have to offer. From product discoveries to customer relationships, social media has become an indispensable platform for businesses.
Recent research by Hubspot in 2023 highlighted a trend: Gen Z, Millennials, and Gen X are choosing social media as their go-to for finding products. In addition, Retail TouchPoints has discovered that a staggering 76% of US consumers made a purchase inspired by a brand’s social media post.
Understanding this trend, Google introduced a feature in October 2023 allowing businesses to integrate social media links into their Google Business Profiles.
What’s New?
Businesses can now seamlessly incorporate their social media links into Google Listings, appearing both in Google Search and Maps. Currently, Google accommodates links from these platforms:
- TikTok
- X (previously known as Twitter)
- YouTube
How to Integrate Your Socials:
- Access Google Business Profile.
- Choose your business listing.
- Hit ‘Edit profile’.
- Enter the ‘Contact’ section.
- Navigate to ‘Social profiles’.
- Remember: Only one link is permitted for each social platform.
For detailed link formatting requirements by Google, check here.
Why It Matters
Incorporating your social media links into your Google Business Profile enhances visibility, drives more audience to your profiles, and multiplies interaction opportunities with your customers.
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